Brand safety tracking and management with proxies
Contents of article:
- Brand protection in a nutshell
- Brand safety numbers
- Relevance of proxies for brand protection with Dexodata
Jeff Bezos, Amazon’s father, once remarked: “A brand for a company is like a reputation for a person”. He knows his business. People invest effort, decent behaviors, focus, attention to detail because they want their respective social circles to treat them well. That is why successful people watch their every step. No one would be delighted to end up in a situation when well-established public images get undermined by unanticipated technicalities or involuntary nuisances.
Companies, with billions at stake, emphasize such issues to an even greater extent. That is why Dexodata as a source of geo targeted proxies is often approached to buy residential and mobile proxies for brand protection purposes. In this piece, we elaborate on how brand safety works and pillars proxies constitute in this game. As readers will see, residential, mobile, and datacenter IPs for rent are invaluable.
Brand protection in a nutshell
Online brand protection refers to strategic plans and day-to-day tactical actions that organizations and individuals employ while safeguarding their trademarks on the internet. Applicable brand safety measures mainly encompass:
- Trademark monitoring activities through proxies, concentrated on pinpointing any instance of unauthorized use of trademarks, logos, slogans for intellectual property infringement prevention.
- Domain name protection that implies searching for any suspicious or outwardly malicious address registrations threatening brand safety.
- Social media parsing by means of proxies which seeks to detect unsanctioned display of brand names, fake accounts, misleading posts, etc.
- Ad verification endeavors, based on dedicated proxies and intended to confirm that creatives are shown in right places, contexts, formats, as well as contain proper links.
- Counterfeiting and piracy detection, fighting online sales of fake goods or illegally reproduced content that could otherwise harm the brand's reputation, revenue, prospects.
Brand safety numbers
Reflecting on these safety directions mandates some numbers to build on. How serious is the issue? Business practice shows that insufficient and inadequate brand protection procedures generate significant business losses. Take a look at these figures highlighting different menaces:
- Forbes quotes that 52+% of consumers lose trust in associated brands after purchasing a counterfeit product online.
- Over 8% of web presences on WWW have signs of a scam, frequently impersonating well-known reputable trademarks. This number is growing. Per a recent estimate, during Q3 of 2021, there was a 274% year-over-year increase in phishing sites, feigned mobile apps, and fraudulent social media pages posing as popular brands. Against that backdrop, spending on brand protection is never a waste, but an investment.
- Another source states that among brands allocating at least $1 million per month towards online ad expenditure, 69% face at least 20% promotional budget losses due to digital ad fraud.
Companies are aware of existing risks and attempt mitigating them. Here is what MarketingWeek, a reliable ad-related data source, shares concerning brand protection must-haves in the early 2020s. Some crucial findings:
- Brand safety is a top priority for over three-quarters of surveyed partakers.
- Generally speaking, 80+% mix special software solutions to ensure their ads are displayed in secure environments in various combos. In those efforts to safeguard against brand safety challenges, one activates such defensive measures as:
- Blacklists leverage, which means tracking spaces to avoid — 94% of advertisers.
- Keyword targeting — 91%.
- Whitelists implementration, which stands for having lists of spaces to be present in — 91% of respondents.
- Partnership with committed verification services — 84%.
All these ideas necessitate rotating proxies provided by ethical IP ecosystems.
Ethical proxy types available to Dexodata users
Relevance of proxies for brand protection with Dexodata
Decisions to buy residential and mobile proxies stem from seven main brand protection use cases:
1. Surveillance and identification of brand violations fueled by proxies. Utilizing external IPs enables one to exercise website access from diverse geographical regions, revealing unauthorized involvement of brand assets, facilitating legal enforcement actions, etc.
2. Data scraping executed via proxies and extracting info from various web platforms. This helps in pinning down impersonating websites or un-certified merchants that might be illegally capitalizing on your products, brand, reputation.
3. Enforcement of regional policies made possible through proxies that facilitate viewing of content as it appears in varying geographic zones, ensuring compliance with jurisdiction-specific norms and trademarks.
4. Brand reputation management provides for regular unbiased customer sentiment assessments and seamless ongoing monitoring of brand image across different social platforms, based on proxies.
5. Online fraud prevention. Proxies back tracking down fallacious projects, phishing schemes, and other deceptive ticks.
6. Extra level of corporate secrecy, achieved by filtering inbound and outbound traffic via proxies for cybersafety.
7. Boosted privacy with proxies, making it difficult for legit rivals or malevolent parties to scan and record your activities.
Contact Dexodata for brand protection. Our pool with 1M+ ethically sourced proxies and all KYC/AML policies in place covers 100+ countries. Among them, major EU member states, America, Canada, Ukraine, Chile, Turkey, Russia, Japan, Belarus, Kazakhstan. This suffices for the most scrupulous and detail-oriented safety operations.
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